Graham Robertson, Beloved Brands on Twitter: "You can use our process for to use brand positioning to differentiate your brand for any type of business. Here are two brands you will know
12 good positioning statement examples + how to write one
Brand management nike
Why your brand positioning is not your tagline | BrandMatters
Let's Talk About Brand Positioning and Purpose | by Felicia C. Sullivan | Marketing Made Simple | Medium
PDF) SEGMENTATION, TARGETING AND POSITIONING STRATEGY OF NIKE & BUYING DECISION ANALYSIS