Mark Ritson on Twitter: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14
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![adidas - [ADIDAS ORIGINALS: IG DANCE CONTEST] Calling... | Facebook](https://lookaside.fbsbx.com/lookaside/crawler/media/?media_id=2212458602126709 "adidas - [ADIDAS ORIGINALS: IG DANCE CONTEST] Calling... | Facebook")