Adidas plans to sell struggling Reebok brand, Marketing & Advertising News, ET BrandEquity
Adidas Brand Value & Company Profile | Brandirectory
What is Brand Equity? | The Branding Journal
Adidas brand equity increases to over five billion euros
How Adidas is using creative narratives to build brand equity
Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position. | by Vugar Mehdiyev | Medium